Africa social commerce market databook 2025 | expansion of e-commerce platforms into social commerce: focus on shein, jumia and takealot

Africa's social commerce market is set to boom, projected to grow at a cagr of 16.2% from 2025 to 2030, reaching usd 9.43 billion. the rise is fueled by mobile internet, fintech innovation, and social media's influence on shopping. detailed insights highlight market segmentation, opportunities, and trends. africa's social commerce market is set to boom, projected to grow at a cagr of 16.2% from 2025 to 2030, reaching usd 9.43 billion. the rise is fueled by mobile internet, fintech innovation, and social media's influence on shopping. detailed insights highlight market segmentation, opportunities, and trends.
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