Nigeria loyalty programs market databook 2025: jumia, shoprite, kuda and opay lead with innovative loyalty programs, while start-ups like thankucash gain traction with white-labeled solutions for smes

Nigeria's loyalty market grew at a 20.5% cagr from 2020-2024 and is projected to expand at a 16% cagr from 2025-2029, increasing from $203.9m in 2024 to $437.3m by 2029. nigeria's loyalty market grew at a 20.5% cagr from 2020-2024 and is projected to expand at a 16% cagr from 2025-2029, increasing from $203.9m in 2024 to $437.3m by 2029.
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