Jeffs' brands achieves an important milestone towards completion of fort's proposed merger with a publicly traded company – receives valuation report of fort for approximately us$11.6 - us$14.2 million

Tel aviv, israel, march 13, 2025 (globe newswire) -- jeffs' brands ltd (“jeffs' brands” or the “company”) (nasdaq: jfbr, jfbrw), a data-driven e-commerce company operating on the amazon marketplace, today announced that further to its press release dated february 6, 2025, regarding the definitive agreement to complete the contemplated merger of fort products limited, a u.k.-based private company and a wholly owned subsidiary of the company (“fort products”), with impact acquisitions corp. (“impact”), a capital pool company listed on the tsx venture exchange (the “proposed merger”), impact has obtained a valuation report from evans & evans, inc. (“evans & evans”), which indicates that in the opinion of evans & evans, the fair market value of the equity interests of fort products as of january 31, 2025, is between cad 16.8 and 20.5 million (approximately us$11.6 to us$14.2 million), on a controlling, marketable basis, subject to the assumptions and qualifications specified therein.
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