U.s. retailers maximize week of black friday, leading to softer day-of traffic

Neuhausen, switzerland--(business wire)--sensormatic solutions, the leading global retail solutions portfolio of johnson controls (nyse: jci), today shared its first look into in-store shopper traffic for the 2024 holiday season. the brand's shoppertrak analytics insights indicate that u.s. shopper visits were down 3.9% from nov. 24 through nov. 29, in line with the in-store traffic trends seen year-to-date (down 3.0% year-over-year). preliminary analysis showed shopper traffic on black friday.
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