Half of u.s. shoppers plan to buy earlier (54%), spend more (48%) this holiday season, reveals sensormatic solutions survey

Neuhausen, switzerland--(business wire)--more than half (54%) of u.s. consumers intend to shop in-store on black friday weekend, according to sensormatic solutions, the leading global retail solutions portfolio of johnson controls (nyse: jci). the brand today released the results of its 2024 u.s. holiday consumer sentiment survey, which indicate that—despite expectations of a strong turnout on the annual promotional holiday—the seasonal rush will start much earlier, with 54% of consumers planni.
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