Iqvia announced the launch of orchestrated patient engagement (ope), a new cloud-based software as a service (saas) solution that helps close the gap between life sciences companies and patients. the ope saas solution is powered by belong. life technology to allow life sciences customers to facilitate interactions and gain insights from patients who opt-in, assisting in the commercialization process. iqvia’s ope creates unique advantages and drives value throughout the commercialization process. for instance, ope provides access to information for patients during the pre-launch phase, empowering life sciences customers to develop a deep understanding of patient needs. at launch, ope delivers hyper-targeted awareness campaigns to patients who joined the program. for existing marketed therapies, ope facilitates direct engagement to understand compliance patterns and drive adherence. iqvia ope is designed to protect patients’ data and provide transparency for its users, by involving patients in decisions about how their information might be used throughout the patient journey. patients can choose to join and opt-out at any time. iqvia ope will be available in the united states in the fourth quarter of 2019.
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