Polpharma selects iqvia's orchestrated customer engagement platform to improve salesforce productivity

Research triangle park, n.c.--(business wire)--iqvia™, a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry, today announced that polpharma group bv, a leading pharmaceutical company in rx and otc medications, has selected iqvia's orchestrated customer engagement (oce) platform to deploy in 12 countries in central and eastern europe, including poland and russia. markus sieger, ceo of polpharma group stated, “this inve
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