Iqvia launches oce+ to deliver enhanced ai-driven customer engagement

Research triangle park, n.c.--(business wire)--iqvia™ (nyse:iqv) today announced the launch of oce+, the first of several new advancements to its leading life science customer engagement platform. oce+ adds iqvia's next best recommendation engine – a daily workflow tool providing ai-driven recommendations for engaging healthcare professionals (hcp) – to its orchestrated customer engagement (oce) platform, providing enhanced hcp experiences, improved productivity, and increased roi. oce+ uses iq
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