Lasso announces a significant step forward in healthcare marketing measurement

The healthcare marketing and analytics leader expands their measurement suite to include unprecedented audience and campaign insights. austin, texas , jan. 3, 2023 /prnewswire/ -- lasso, an iqvia (iqv) business and provider of a leading healthcare marketing and analytics operating system, announced the integration of iqvia's aim xr (audience identity manager® xr) into their operating system, giving over 4,000 medical publishers access to timely insights on campaign reach and effectiveness.
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