New unprecedented communications effort confronts national mental health crisis

Nearly 70 million u.s. adults are struggling but unlikely to seek help; huntsman mental health institute and the ad council offer resources, inspiration new york , oct. 24, 2023 /prnewswire/ -- the huntsman mental health institute and the ad council today unveiled their most comprehensive communications initiative yet, designed to create a more open, accepting and proactive society when it comes to mental health. through extensive market research, the new "love, your mind" campaign was developed to resonate with the nearly 70 million adults across the u.s. who are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help.
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