Sharethrough launches 'net zero publisher program' with support from ipg mediabrands

Industry-first initiative will help publishers accurately understand their carbon footprint and set net-zero targets montreal and new york , oct. 18, 2023 /prnewswire/ -- sharethrough , one of the top global independent omnichannel ad exchanges, today announced the launch of the net zero publisher program. developed in partnership with measurement company 51tocarbonzero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their carbon footprint, allowing them to set net-zero targets and take tangible actions that will have a positive impact on the digital media industry.
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