Ipg mediabrands launches unified retail media solution

New york--(business wire)--ipg mediabrands, the media holding company within the interpublic group of companies (nyse: ipg) today announced the launch of its unified retail media solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all retail media networks, one of the fastest growing advertising channels. according to the association of national advertisers1 2023 study 82% of cmos find a lack of standardization acros.
IPG Ratings Summary
IPG Quant Ranking