Mrm wins 2021 adweek performance marketing action award

New york, march 22, 2021 /prnewswire/ -- mrm, a leading global marketing agency that is part of mccann worldgroup, has won a 2021 adweek performance marketing action award for its campaign, "the shifting voter mindset," for the united states postal service (usps) to promote the effectiveness of direct-mail political efforts leading up to the 2020 election. "the shifting voter mindset" campaign was part of mrm's larger and ongoing 2020 political mail campaign to show political strategist the impact of mail on voters.
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