Ipg mediabrands and tiktok build exclusive creator programs to connect brands with culture

New york--(business wire)--today, ipg mediabrands and tiktok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. ipg mediabrands and tiktok will co-create a series of custom programs for ipg mediabrands' clients, helping them build an authentic presence on tiktok by tapping into the platform's community of creators. the two companies will form a bespoke creator collective, bringing together a select gr
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