58% of global executives say home country is a critical stakeholder on par with customers and shareholders

New york, aug. 3, 2021 /prnewswire/ -- nearly six in 10 multinational business executives (58%) say their company's home country is a "very" important stakeholder to their business, second only to customers (63%) and equivalent to shareholders, according to home country as stakeholder: the rising geopolitical risk for business leaders , a first of its kind study from the geopolitical strategy & risk group at leading global communications firm weber shandwick. the global survey conducted by weber shandwick, in partnership with krc research, asked 1,217 senior executives in 12 countries1 about their perceptions of the relationship between a multinational company and its home country, defined as where a company is headquartered, along with the reputational risks and opportunities.
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