R&cpmk and mediabrands launch "upstreampop," the most powerful end-to-end technology platform for brand integrations and partnerships in entertainment

Upstreampop to harness mediabrands' unparalleled audience and consumer intelligence with r&cpmk's unrivaled relationships across the entertainment industry groundbreaking platform to create best-in-class connections between brands, content creators, and media platforms los angeles , june 30, 2022 /prnewswire/ -- rogers & cowan pmk (r&cpmk) and mediabrands announced today the launch of "upstreampop", a groundbreaking technology platform providing end-to-end solutions for agency clients looking for brand integration opportunities and partnerships with content creators and media platforms across the entertainment ecosystem. upstreampop will utilize mediabrands' industry-leading audience intelligence, paired with r&cpmk's unmatched expertise and relationships with studios, networks, producers, directors, and showrunners throughout the entertainment industry.
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