Bayer selects interpublic as global media, production and creative agency partner for consumer health division

Basel, switzerland--(business wire)--the consumer health division of bayer has selected interpublic group (nyse: ipg) as the global agency partner for all creative, production and media, responsible for marketing activities for some of the most trusted and well-known brands in self-care. the selection of an integrated agency across brands and regions represents a new era in how bayer intends to grow consumer love and trust in iconic brands like aspirin, bepanthen, claritin, canesten and more. t.
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