Initiative tops global new business rankings in major industry comeback

New york--(business wire)--initiative has been ranked #1 globally in the comvergence new business barometer h1 2025 rankings, marking a significant turnaround for the ipg mediabrands agency. the agency also secured the top position in north america and leads new business rankings in six markets worldwide: the us, belgium, colombia, denmark, greece, and portugal. the winning streak began in december 2024 with initiative's capture of volvo's $500 million global media account, ending wpp agency mi.
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