Brendan gaul named mccann's global chief entertainment officer

Original entertainment company, traverse32, moves to mccann from ipg mediabrands new york , aug. 13, 2025 /prnewswire/ -- mccann today announced the appointment of brendan gaul as global chief entertainment officer, bringing with him the original entertainment company, traverse32, from ipg mediabrands. this move signals mccann's focus on building brands through all flavors of creativity, using long form entertainment storytelling to create deeper connections with audiences.
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