Not surprised, not delighted: only a third of customers are happy with their brand relationships

R/ga's latest research report uncovers the six brand attributes that outweigh "surprise and delight" in keeping customers satisfied new york , july 12, 2022 /prnewswire/ -- published today, r/ga's latest brand relationship design report shows that despite marketers' shift to a focus on retention, just over a third (35%) of customers are completely satisfied with their brand relationships. 70% of attributes that contribute to customer satisfaction are linked to customer confidence.
IPG Ratings Summary
IPG Quant Ranking