L'orÉal paris documentary wins grand prix in film at cannes lions 2025

Documentary celebrating ilon specht, mccann copywriter behind l'orÉal paris' iconic tagline who started a feminist movement of self worth, takes home five cannes lions   win marks mccann's 3rd grand prix in the film category and first ever lions' honors for two-time oscar® - winning director ben proudfoot and second grand prix for traverse32    cannes, france , june 24, 2025 /prnewswire/ -- "the final copy of ilon specht," an emotional and cinematic tribute to the woman behind one of advertising's most enduring taglines, has won the grand prix in the film category at the 2025 cannes lions international festival of creativity.  directed by two-time academy award® and current emmy® winner ben proudfoot, the 17-minute documentary honors ilon specht, the trailblazing mccann copywriter whose four words - "because i'm worth it" - empowered generations of women globally and helped to build l'orÉal paris into the largest beauty brand in the world.
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