Snowflake and acxiom announce plans to transform ai-powered marketing for brands and agencies

No-headquarters/bozeman, mont. & new york--(business wire)--snowflake (nyse: snow), the ai data cloud company, and acxiom® , the connected data and technology foundation of interpublic group of companies, inc. (nyse: ipg), today announced a strategic initiative to build and deliver a modern, ai-powered marketing data infrastructure that will fundamentally transform how brands leverage ai for marketing. this collaboration will enable ipg to bring its proprietary data, identity, and collaboration.
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