Um named media agency of record for 7-eleven, inc.

New york--(business wire)--um, a global media agency within ipg mediabrands, today announced it has been named media agency of record (aor) for 7-eleven, inc., the world's largest convenience retailer. in this capacity, um will drive the full funnel, cross-channel media strategy and handle digital media activation for 7-eleven® and speedway® stores, as well as the 7now® delivery app. um introduced 7-eleven to its newly launched full color media (fcm) approach—an inventive and immersive way to b.
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