T-mobile advertising solutions announces major agency partnership with ipg mediabrands

New york--(business wire)--today at iab newfronts, t-mobile (nasdaq: tmus) announced a landmark strategic partnership with ipg mediabrands, the media holding company within the interpublic group of companies (nyse: ipg). this partnership with t-mobile advertising solutions (t-ads) creates a direct path for ipg mediabrands agencies and clients to activate campaigns with t-ad's first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiat.
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