Brands, meet the $10 trillion "escape economy"

New global study from mccann worldgroup truth central finds  91% of people globally seek to escape from daily life, unlocking opportunity for all brands to get into the business of escape "the truth about escapism" study, released at the consumer electronics show, reveals that technology plays a crucial role in this reality, with 1 in 2 people going online to find moments of escape las vegas , jan. 8, 2025 /prnewswire/ -- mccann worldgroup truth central, the global intelligence unit of mccann worldgroup, today released "the truth about escapism," a new global study which found that 86% of people think distractions can be a healthy way to cope with the stress of everyday life. a full 60% of respondents find themselves craving distraction more today than in the past.
IPG Ratings Summary
IPG Quant Ranking