Consumer trust in brands wanes as chatgpt disrupts marketing industry: global study from jack morton reveals skepticism and regional differences

Boston , nov. 21, 2024 /prnewswire/ -- jack morton , a leading global brand experience agency, today reported its latest findings from its global research program, experience better/insights. the new report reveals a significant shift in consumer sentiments with the arrival of chatgpt as a disruptive player in the creative and marketing services industry.
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