Inter Parfums, Inc. (IPAR) on Q1 2021 Results - Earnings Call Transcript
Operator: Greetings, and welcome to the Inter Parfums, Inc. First Quarter 2021 Conference Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. As a reminder, this conference is being recorded. I will now turn the call over to Russell Greenberg, Executive Vice President and Chief Financial Officer of Inter Parfums. Mr. Greenberg, you may begin.
Russell Greenberg: Thank you. Good morning, and welcome to our 2021 first quarter conference call. As always, this call may contain forward-looking statements, which involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from projected results. These factors include, but are not limited, to the risks and uncertainties discussed under the headings, Forward-looking Statements and Risk Factors, in our annual report on Form 10-K for the year ended December 31, 2020, and other reports we file from time to time with the Securities and Exchange Commission.
Jean Madar: Thank you, Russ; and good morning, everyone. In the current first quarter, all regions except Western Europe produced comparable quarter growth. Sales in North America and Asia rose 56% and 34% respectively, while in Eastern Europe, Middle East and Central and South America sales increased 125%, 32% and 22% respectively. While there has been some recent improvement during much of the first quarter, the resurgence of COVID infections in Western Europe, forced certain closures lockdowns in France, in UK and other restrictions that depressed sales.
Operator: Thank you. The floor is now open for questions. Our first question is coming from Joe Altobello of Raymond James. Please go ahead.
Adam Tindle: Hi guys. This is Adam on for Joe, I was wondering if you were seeing more specifically trends in travel retail obviously not a huge contributor right now compared to historic levels, but maybe if you could put it into context how much it was in terms of Q1 2021 sales versus maybe 2019 of Q1, if you could just kind of put that into context would be helpful. Thank you.
Jean Madar: Yes, the travel retail is still far away from the level it was in 2019. As I said in my remarks, typically travel retail represents 15% to 20% and we are down 80% in 2020. There is still today, no real improvement in travel retail at least it was like this for the first quarter. We do not anticipate in our projections an improvement this year.
Adam Tindle: Great, that's helpful. If I could squeeze in one more, maybe just a characterization of a channel inventory levels right now, just kind of, in terms of what you guys are seeing and that's all from me.
Jean Madar: Yes, Russ, you want to answer?
Russell Greenberg: Yes, sure. The channel inventories from what we – from what we are seeing are very, very low. At the sales – some of the surges that we've seen in sales at the end of the fourth quarter and even into the first quarter, the fact that that has continued is telling us that the retailers are carrying very little inventory almost ordering on a just-in-time basis. And this has continued from Q4 into Q1 and even as we see going into the very, very beginning of Q2, this trend is continuing. So I don't see any change coming anytime soon with respect to the channel inventory.
Adam Tindle: Great. Thanks Russ, and congrats on the strong quarter guys.
Russell Greenberg: Thank you.
Jean Madar: Thank you.
Operator: Thank you. Our next question is coming from Linda Bolton-Weiser with D.A. Davidson. Please go ahead.
Linda Bolton-Weiser: Yes, good morning.
Jean Madar: Hello, Linda.
Linda Bolton-Weiser: Hi, I was wondering about your A&P spending. I mean, Russ, kind of talked about the anomalies and the comparisons. Are you able here in the second quarter to get a little bit more ramped up. So are we going to see quite a bit higher year-over-year and then would we still expect the fourth quarter to be the heaviest, in terms of A&P – the biggest A&P ratio of the year.
Jean Madar: Russ?
Russell Greenberg: Yes, certainly the answer is yes, we have been ramping up and we have been following the different launches that we have at different times throughout the year. You will see a definitely an increase in Q2. One of the things that really has caused this is we are still in a situation where there is still quite a bit of lack of visibility, even the fact that we have now changed our guidance on sales twice in the last three months, three and four months shows you that there is very little visibility out there. But the trends are all positive. And as we continue to see the trends with sales improving with our launches taking – getting very good visibility, we're going to be increasing the A&P throughout the year. As I said before, we would expect to be at around 21% for the full year. And as usual, Q4 is the heaviest quarter with respect to A&P spending.
Linda Bolton-Weiser: Great. And then can you just talk about like the cadence of sales performance through the quarter. I mean did it start out January being kind of the weakest. And then it got stronger or was it strong throughout? And also, do you think the stimulus checks in the U.S. helped you at all?
Jean Madar: So the January was strong, February was even stronger and March also beating our internal projections. April also was stronger than expected. So it seems that month-after-month we are giving more visibility, where does it come from. I think in the U.S. differently the stimulus is helping. We're pretty sure of that, but it is also an international trend, people are going back to stores and are buying. So I think that maybe in the second quarter, we will not be exactly at the 20% or 21% of projected. Russ, if it is what you project usually for the year. So it will happen more in the third and the fourth but we have raised already our guidance 2 times. I don't like to raise guidance every month, but we are actually very comfortable.
Linda Bolton-Weiser: Okay. All right, that's all for me. Thank you very much.
Jean Madar: Thank you, Linda.
Russell Greenberg: Thank you.
Operator: Thank you. Our next question is coming from Wendy Nicholson of Citi. Please go ahead.
Wendy Nicholson: Hi, good morning. My first question just on the expansion of Sephora doors and even Ulta doors, I know, Sephora is a big fragrance retailer in the U.S., do you plan to participate in the expansion of Sephora doors into Kohl's and Ulta doors into Target? Is there any reason you would hold back and not have all of your brands on those new stores?
Jean Madar: For some – yes, thanks. For some of our brands, we will participate in the Sephora expansion, not for all our brands because of some brands fits well in this December month and others don't. In general in the U.S., we do not see an increase in the distribution, we think that the amount of doors that we have and again sees a different from one brand to another, but we feel that what we have here is satisfactory.
Wendy Nicholson: Got it. Fair enough. Okay, and then just kind of high level, obviously you guys are so strong in fragrance and you've got so many fantastic licenses, does it surprise you that the fragrance industry has been as strong as it has for as long as it has, I mean we've been through fits and starts in the past couple of years of growth and then it slowed, but it strikes me that this just the fragrance industry throughout the pandemic even for several years before has just been strong for a long time. And I know we've talked in the past about maybe part of that being the Asian consumer and fragrance is growing really rapidly and becoming something that Asian particularly Chinese women now like to wear. But I guess is there anything else you can comment on with regard to that? Do you see any signs of sort of over saturation, over proliferation, so many new brands coming to the market. Anything you can comment, just kind of high level industry wide kind of apart interesting from the pandemic. Thank you.
Jean Madar: I can try to answer, it's a very good question. But when we build our portfolio of brands, we are very careful to the brands we select. We do not say yes to anybody knocking on the door. I think that is because all our brands have something to say to consumer that we are successful, successful of course at a different level from one another, that's successful. And it is true that women will buy – women who has been buying the same fragrance for years will be inclined to buy a new fragrance, if it comes from a fashion brand or jewelry brand that she like, and that’s why I assume that the success of the next three years in China is – can be explained. We are able to convert new customers every month, because of the brand and because of the fragrance we have. So I said in my remarks that we are actively looking for new license – new acquisitions. I think that with a structure that we have and with the knowledge that we have, we can accommodate more brands, of course, we have to be great brands, but we think that today Inter Parfums could be more than ever, the right partner for many existing brands.
Wendy Nicholson: That's great. Thank you so much. That's very helpful.
Jean Madar: Thank you.
Operator: Thank you. Our next question is coming from Steph Wissink of Jefferies. Please go ahead.
Steph Wissink: Thank you. Good day, everyone. I just want a quick follow-up, Russ, on your comments on A&P, has there been any change in the channels in which you’re marketing digital versus maybe legacy channels? And then secondly, I just wanted to follow up, Jean on your comments on building a more robust pipeline of potential new deals. Any characteristics you could share with us in terms of types of brands that you might be looking at, are they more designer driven brands, artisanal brands, anything and if you think about the next maybe three or four opportunities, any distinctions versus your prior brand portfolio. Thank you.
Jean Madar: Yes, Russ will answer the first part of your question, and I'll try to answer the second.
Russell Greenberg: Yes, I mean, certainly with respect to the type of spend that you're doing on A&P, there is a significant amount of more dollars being spent on digital and social content, making the consumers part of the experience and a movement, a little bit away from the traditional magazine or sense strip type of ads. I would say that today a majority of the expenses are related to that digital content environment.
Jean Madar: I would say around 70% of our spending goes to digital advertising today. Regarding the brands that we would like to sign, I think today that Inter Parfums has shown that we can do – we can do very well. The brands that have existing business but maybe have not been looked at with the same attention that we have with our brands, so and we'll be looking at brands that are already at a level of around $50 million that we can go to the next level. So this is our – this is what we are looking for right now.
Russell Greenberg: Yes, I don't think – I would just add, I don't think it's a change from where we historically have gone, we look at names that have withstood the test of time that have been around for many years, that really have the potential to grow even more with Inter Parfums at the helm, as opposed to somebody else. But our model is really the same, it's those evergreen type of names that we typically look forward.
Steph Wissink: Thank you very much.
Jean Madar: Thank you.
Operator: Thank you. Our next question is coming from Hamed Khorsand of BWS Financial. Please go ahead.
Hamed Khorsand: Hi. So first question was just on the marketing aspect of it, if you're achieving such sales of 11%, what's the benefit of ramping to 21%?
Jean Madar: Like I said, too many times during this conference, advertising is the insurance that you take for longevity of a brand. In other words, by spending advertising you are investing for sales that's not for today but for tomorrow, so it would be a mistake for us if business is strong. Not to go to this level of 20%, which is right 2018, 2019, 2020, 2021 is the right level of investment to support to gain market share against the competition. Russ?
Russell Greenberg: Yes, that's exactly right. I mean, we've answered this question several times in the past. You have to support the brands, it's just it protects the future, it protects the longevity of the brand staying relevant. When you put a new product into the market, especially today with more as Jean said, 70% of the dollars going to social media. The creation of this content and engaging the consumer is really what is helping to drive the business. If you stop that momentum, you're going to stop your business. So, it's imperative to continue to invest in new brands.
Hamed Khorsand: Okay, thank you. And then other question was, are there any intentions to delay any releases from this year into next year just given that it's a robust schedule this year?
Jean Madar: No, I feel that we are very well engaged into this year and I do not see – and we do not delay in the year launches, the calendar is pre-set for us. We are all working on 2022 right now because the year is almost done for us in terms of presentation and indication of others and we are, I repeat very happy with the first trend. Just to give you another idea for what's going on, we just introduced a couple of weeks ago a new fragrance for MCM and we sold three or four times more than what we expected. So the response is quite, it's more than strong and it's really surprising. So of course, we have to go back and increase our inventory and churns of our numbers. So it seems that, there is big appetite for novelty, especially coming from Asia, but the U.S. also. So no, we are not going to delay any programs from this year to next year.
Hamed Khorsand: Okay, thank you.
Russell Greenberg: Thank you.
Jean Madar: Thank you.
Operator: Thank you. At this time, I would like to turn the floor back over to management for any additional or closing comments.
Russell Greenberg: Thank you. Thank you again, operator. And thank you all for tuning into our conference call. And as usual, if anybody does have any further questions or comments, I can be reached by email or cell. Thanks again for tuning into the call. Stay well and stay safe. Bye.
Jean Madar: Thank you.
Operator: Thank you for your interest in Inter Parfums and for your participation today. You may disconnect your lines at this time and have a wonderful day.
