Identiv collaborates with nxp to power new kraft heinz intelligent instant redeemable coupon for more meaningful, frictionless customer connections

Identiv, inc. announced that it has collaborated with nxp® semiconductors, tpg rewards, and kraft heinz to create the “find the kraft golden singles” reward scratch game, powered by identiv’s near field communication (nfc)-enabled tag and nxp’s nfc ntag connected solution. identiv’s nfc-enabled tags are embedded into kraft singles 24-count instant redeemable coupon (irc) labels, which are available only at walmart. the tags are based on nxp’s secure authentication nfc ntag® 213 tagtamper (tt) connected solution. this solution enables security for nfc internet of things (iot) applications while providing the most efficient method of digitally connecting products. the tt tag is a cost-effective, easy-to-use way to ensure that foods, beverages, medications, and other consumer packaged goods remain in their original condition while traveling throughout the supply chain and are safe for consumption. for the kraft heinz program, the team devised an alternative use case for the technology, enabling a frictionless consumer experience.
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