Accountants embrace ai and strategic advisory services to fuel growth, yet continue to face tech and talent barriers, according to 2025 intuit quickbooks survey

Mountain view, calif.--(business wire)--intuit inc. (nasdaq: intu) — the global financial technology platform that makes intuit turbotax, credit karma, quickbooks, and mailchimp — today released the findings of its 2025 intuit quickbooks accountant technology survey. the new survey shows a changing landscape for accountants as ai adoption continues to increase. this shift indicates the need to move beyond routine compliance work and embrace ai-powered workflows and advisory services to compete.
INTU Ratings Summary
INTU Quant Ranking