73% of enterprises have launched ai, including generative ai, across marketing with 52% of deployments achieving business value: infosys cmo radar

Ai-fluent cmos are becoming a transformative force in business; 62% see their influence growing over broader corporate decisions as their ai implementations look to improve brand experience, as well as efficiency and effectiveness in marketing. bengaluru, india , nov. 13, 2024 /prnewswire/ -- infosys knowledge institute, a research arm of infosys (nse: infy) (bse: infy) (nyse: infy), a global leader in next-generation digital services and consulting, today unveiled a global research report titled cmo radar 2024.
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