Iheartmedia and neustar first to include broadcast radio in end-to-end marketing attribution

New york--(business wire)--neustar, inc., a transunion company, announced today a new partnership with iheartmedia, the leading audio company in america, to include broadcast radio in end-to-end marketing attribution. the solution expands the neustar unified measurement solution, which spans marketing mix modeling (mmm) and marketing attribution solution to include the iheart broadcast radio universe. neustar is the first attribution service to unify the measurement of radio, which reaches over
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