Expedia group and ihg hotels & resorts enter preferred partnership for optimized distribution

Seattle--(business wire)--today, expedia group and ihg hotels & resorts announced that expedia group is now a preferred redistributor of ihg hotels & resort properties' wholesale rates through expedia group's optimized distribution preferred program. the wholesale distribution market is inefficient and expensive. the complexity of maintaining disparate channels takes a significant chunk out of hotels' bottom line. expedia group's optimized distribution program resolves these challenges
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