The perfect blend: holiday inn express and costa coffee kick off college football season with free coffee

According to a new survey, over 60% of college football fans are up and at 'em before 8 a.m. on game day – and for many, coffee is one of the first plays of the day atlanta , aug. 20, 2025 /prnewswire/ -- in a bold move to elevate every stay with an exceptional coffee experience, holiday inn express by ihg and the coca-cola company's costa coffee, have announced an exclusive partnership that will bring costa's freshly ground and brewed coffee to every holiday inn express hotel across the united states.
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