American exchange group signs on as licensee for ed hardy in watches, jewelry, handbag, and accessories categories

New york, may 27, 2021 /prnewswire/ -- american exchange group has signed a three-year licensing deal with brand management company iconix brand group, inc. (nasdaq:icon) to be the new exclusive north american licensee for ed hardy watches, jewelry, handbags, and accessories. ed hardy is a brand synonymous with tattoo culture; the collection will feature the brand's iconic illustrations with traditional tattoo motifs such as tiger, skull, and floral patterns.
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