Nrf 2024: ibm reports generative ai can bridge the consumer expectation gap with unified, integrated shopping experiences

New york , jan. 15, 2024 /prnewswire/ -- as we enter 2024, the retail landscape is undergoing a transformation, propelled by changes in consumer preferences and advancements in new technologies. according to a recent ibm (nyse: ibm) institute for business value study today's discerning shoppers expect a tailored shopping journey, complete with the convenience of product choices, detailed information, diverse payment methods and a seamless integration of in-store and online experiences that cater to their individual preferences.
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