Ibm brings generative ai commentary and hole-by-hole player predictions to the masters digital experience

Ibm unveils new iteration of its "let's create" campaign during this year's masters tournament, featuring golfer kurt kitayama armonk, n.y. , march 28, 2023 /prnewswire/ -- ibm (nyse: ibm) and the masters tournament, today introduced two innovative new features as part of the award-winning masters app and masters.com digital experience, including artificial intelligence (ai) generated spoken commentary.
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