Ibm, delta air lines wpp, 4a's, iab, ad council and other industry leaders act to mitigate bias in advertising technology

Ibm delivers open source toolkit to identify and mitigate bias in advertising technology cannes, france , june 20, 2022 /prnewswire/ -- today, leading companies committed to improving fairness in marketing campaigns. the initiative, announced at the cannes lions international festival of creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias in advertising technology.
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