Ibm study: sports fans demand more dynamic digital content, powered by ai

Most fans surveyed agree that ai-powered features will have a significant impact on how they consume sports  more than half surveyed want ai-driven sports commentary and insights for past, current and future events mobile sports apps are becoming essential to the fan experience, particularly among fans attending events in-person armonk, n.y. , aug. 18, 2025 /prnewswire/ -- new global research commissioned by ibm (nyse: ibm) reveals sports fans are turning to more dynamic digital content experiences, with ai, personalization and real-time features central to how they engage with sports.
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