Riyadh air and ibm to build ai-driven enterprise, to elevate guest and employee experiences

Agreement will see riyadh air leverage ibm watsonx and ibm consulting solutions to drive riyadh air's vision as the world's first digital native airline the collaboration aims to help power the saudi arabian airline's mission to launch flights in 2025 while offering an elevated guest experience riyadh, saudi arabia , feb. 25, 2025 /prnewswire/ -- today, ibm (nyse: ibm) announced a new agreement with riyadh air, which will integrate watsonx, ibm's portfolio of ai products, and ibm consulting ai solutions to establish an enterprise-wide ai capability to elevate riyadh air guest and employee experiences.  as riyadh air prepares for its inaugural flights in late 2025, the new saudi arabian airline sets another key building block of its journey in redefining air travel as the world's first digital native carrier.
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