Ibm and l'orÉal to build first ai model to advance the creation of sustainable cosmetics

Paris and new york , jan. 16, 2025 /prnewswire/ -- ibm (nyse: ibm) and l'orÉal, the world's leading beauty company, announced a collaboration to leverage ibm's generative artificial intelligence (genai) technology and expertise to uncover new insights in cosmetic formulation data, facilitating l'orÉal's use of sustainable raw materials, for energy and material waste reductions. this unique effort will develop a custom ai foundation model engineered to significantly increase the ability of l'orÉal research & innovation teams to reach extra performance and consumer satisfaction in every cosmetic category and every region of the world.
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