Ibm study: ai spending expected to surge 52% beyond it budgets as retail brands embrace enterprise-wide innovation

The report found that 81% of surveyed executives and 96% of their teams are already using ai to a moderate or significant extent  executives indicate they want to expand into more sophisticated ai use cases, such as integrated business planning where they plan to increase usage by 82% in 2025 new york , jan. 7, 2025 /prnewswire/ -- a new global study from the ibm (nyse: ibm) institute for business value found that surveyed retail and consumer product executives are dramatically shifting their focus toward artificial intelligence (ai), with responses indicating that participants project spending outside of traditional it operations could surge by 52% in the next year. the report, titled "embedding ai in your brand's dna," reveals how brands are preparing for the next phase of ai-driven transformation across the enterprise.
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