Ufc names ibm as first-ever official ai partner

Ibm and ufc to develop ufc insights engine built with ibm watsonx to offer enhanced fight analysis across viewing platforms armonk, n.y. and las vegas , nov. 14, 2024 /prnewswire/ -- ibm (nyse: ibm) and ufc®️ , the world's premier mixed martial arts organization and part of tko group holdings (nyse: tko), today announced an innovative new partnership that will combine the power of ibm's ai and data platform, watsonx, with the vast global reach of ufc's content platforms to enhance the viewing experience for millions of ufc fans around the world.
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