New ibm study: insurance leaders agree that rapid adoption of generative ai is necessary to compete, but insurance customers express reservations

C-suite executives see generative ai as both a risk and an opportunity armonk, n.y. , oct. 16, 2024 /prnewswire/ -- new research by ibm's (nyse: ibm) institute for business value identifies a disconnect between how insurers and their customers prioritize the use of generative ai, with industry executives focusing on experience while their clients are seeking personalized risk products and insights.
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