Innovation beverage group's bitters captures 45% market share in australia driven by 2024 sales growth

Australia is the world's second largest bitters market, behind only the u.s. seven hills, au / access newswire / march 25, 2025 / innovation beverage group ltd, ("ibg" or the "company") (nasdaq:ibg), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today that sales of its australian bitters company line of bitters increased by approximately 5% year-over-year in the twelve months ended december 31, 2024. driven by this sales momentum, australian bitters company has captured a 45% market share in australia, the second largest national market for bitters worldwide and the highest market share in australia that the company has achieved to date.
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