Innovation beverage group to boost sales of its bitters brands in the u.s. through strategic alliance with blue ridge spirits & wine marketing

Blue ridge to leverage its robust national sales team, established distributor and retailer relationships, to sell ibg's award-winning australian bitters company and bittertales brands seven hills, australia / accesswire / november 19, 2024 / innovation beverage group ltd, ("ibg" or the "company") (nasdaq:ibg), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today it has signed a sales services agreement with atlanta, georgia-based blue ridge spirits & wine marketing to sell its australian bitters company and bittertales brands throughout the u.s. "we're pleased to have blue ridge as our partner for a city-by-city market expansion across the u.s. for our award-winning bitters brands," stated ibg's chairman and chief operating officer, sahil beri. "we have inventory in the u.s. ready to ship and are very confident that our australian bitters company and bittertales will be very well received by buyers and consumers alike.
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