Humana walkit program to raise money for local charities during
humana challenge
La quinta, calif.--(business wire)--humana inc. (nyse: hum), one of the nation’s leading health care companies, is taking steps – literally – to encourage golf fans and residents of the coachella valley (california) to improve their personal well-being and help secure a humana donation of up to $500,000 for local charities during the humana challenge tournament week. the humana challenge pga tour event, in partnership with the william j. clinton foundation, is featuring lifelong well-being as its theme, challenging players, spectators and the general public to improve their health by making positive changes in diet, exercise and lifestyle. as part of the humanawalkitsm program, participants will raise money for tracking their steps throughout the week by wearing pedometers, while also contributing to their own health and well-being through increased fitness and exercise. “the walkit program embodies the essence of the humana challenge,” said mike mccallister, humana’s chairman and chief executive officer. “the initiative serves as a great community catalyst for shared well-being, and it gets people active through walking to support worthy causes.” humana has pledged to donate one dollar for every 200 steps ($10 for every mile) walked during tournament week, up to a total of 100 million steps for a maximum donation of $500,000. humana will work with the tournament’s host organization, desert classic charities, and its charity distribution committee to determine where to allocate the donation based on community needs and will announce the total amount raised and the recipient charities in the spring. more than 12,000 pedometers will be distributed at various local events leading up to the humana challenge tournament. fans, volunteers, players, caddies, media and residents across the coachella valley will be challenged to track their steps as they walk and log their steps online to make every step count toward the donation. the humanawalkit initiative continues a long tradition of philanthropy surrounding the tournament, which has generated more than $50 million in donations for coachella valley charities over the past 52 years. it also pays homage to the roots of the tournament – formerly known as the bob hope classic – as it embodies the values of bob and dolores hope. walking was a large part of the everyday routine of bob hope, who lived to be 100 and almost never missed an after-dinner walk regardless of where he was and who he was with. for more information on the humana challenge, local events and the walkit program, visit www.humanachallenge.com. about humana humana inc., headquartered in louisville, kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. by leveraging the strengths of its core businesses, humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships. more information regarding humana is available to investors via the investor relations page of the company’s website at www.humana.com. about the william j. clinton foundation building on a lifetime of public service, president bill clinton established the william j. clinton foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations (ngos), and private citizens to turn good intentions into measurable results. since 2001 president clinton’s vision and leadership have resulted in nearly 4 million people benefiting from lifesaving hiv/aids treatment; more than 13,000 u.s. schools building healthier learning environments; more than 26,000 micro-entrepreneurs, small business owners, and smallholder farmers improving their livelihoods and communities; more than 3 million meals to schoolchildren in colombia; and more than 2.2 million tons of greenhouse gases cut or abated in some of the world’s largest cities. and president clinton has redefined the way we think about giving and philanthropy through his clinton global initiative, whose members have made more than 2,100 commitments that have already improved the lives of nearly 400 million people in more than 180 countries. about desert classic charities desert classic charities is dedicated to serving human needs in the coachella valley with funds generated by operating the humana challenge, one of the premier celebrity pro-am golf events in the world. funds generated from the tournament (formerly the bob hope classic) are used to support the eisenhower medical center and as many as 40 additional local charities. about pga tour the pga tour is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the pga tour, champions tour and nationwide tour. the pga tour’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for tour players. in 2011, the three tours collectively have tournaments in 29 states and in 12 countries and territories outside of the united states. pga tour tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages. virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. in 2010, tournaments on the three tours generated more than $120 million for local charitable organizations, bringing the tour’s all-time total of charitable contributions to more than $1.6 billion. the pga tour’s web site is pgatour.com, the no. 1 site in golf, and the organization is headquartered in ponte vedra beach, fla.
