Iff expands innovation center in singapore with new immersive experience hub

Singapore--(business wire)--iff (nyse: iff)—a global leader in flavors, fragrances, food ingredients, health and biosciences—today unveiled its new immersive experience hub located within its singapore innovation center. the multi-sensory facility enables iff to work alongside customers to conceptualize, test, and refine product ideas in simulated real-world environments—enhancing decision-making, shortening development timelines and improving go-to-market success. “the new space builds on iff'.
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