Unity selects optable to power new audience hub, unlocking smarter targeting for brand marketers

Montreal--(business wire)--optable, a pioneering identity management & data collaboration platform, has announced it has been selected by unity to power its newly launched audience hub. unity's audience hub empowers brand marketers to create custom audiences of gamers in a privacy-first way. unity partnered with optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation. the opt.
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