Huazhu group limited announces license agreement between steigenberger and porsche design group to establish a joint hotel brand

Shanghai, china, july 09, 2021 (globe newswire) -- huazhu group limited (nasdaq: htht and hkex: 1179) (“huazhu” or “our”), a world-leading hotel group, announced that steigenberger hotels ag, a wholly-owned subsidiary of huazhu, and porsche lizenz- und handelsgesellschaft mbh & co. kg (“porsche design group”) signed a license agreement to jointly develop a new unique and exclusive hotel brand named steigenberger porsche design hotels. this hotel brand will be positioned as a luxury lifestyle brand. steigenberger porsche design hotels are expected to be launched in selected international metropolises.
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