Reese’s brand and warner bros.’ ‘green lantern’ join
forces to give one fan sky-high thrills with jet-fighter experience
Hershey, pa.--(business wire)--imagine soaring at 40,000 feet, topping the speed of sound as you man a state-of-the art fighter jet! you can have such an experience as reese’s® peanut butter cups, in partnership with warner bros. entertainment, launches an on-pack, instant-win promotion around the new “green lantern” movie, opening june 17. reese’s brand is taking a page out of test pilot hal jordan’s flight manual by giving one lucky winner the jet-fighter experience of a lifetime. the jet-fighter experience promotion invites fans to look for a game message on the inside of wrappers of specially marked packages of reese’s® peanut butter cups (1.5 ounce) at participating stores (while supplies last). one lucky fan could find an instant-win prize of a ride for two in a fighter-style jet. in addition, first-prize winners will earn an authentic “green lantern” ring. and second-prize winners will get a “green lantern: rise of the manhunters” video game for either xbox 360® or playstation 3® gaming systems. finally, third-prize winners will receive a $12 movie theater gift certificate. also, printed inside each package are 30 collectible characters from the green lantern movie for consumers to find out more about the intergalactic police force, green lantern corp. “reese’s perfect pairing of peanut butter and chocolate has long thrilled consumers’ taste buds, and with the ‘jet-fighter experience,’ the brand will be able to thrill fans’ other senses,” said anna lingeris, spokesperson for the hershey company. “just like the green lantern’s powers, the winning fan’s experience will be out of this world.” fans can also head to the reese’s facebook fan page to join forces and unlock an exclusive “green lantern” video. in addition, the facebook page includes perfectly heroic™ prize details, movie photos, custom invitations and more. “jet-fighter experience” promotion specially marked packages of reese’s peanut butter cups are available now through sept. 30, 2011, while supplies last, at stores nationwide. for more information on the reese’s “jet-fighter experience” promotion, visit www.reeses.com/greenlantern. about the hershey company the hershey company (nyse: hsy) is the largest producer of quality chocolate in north america and a global leader in chocolate and sugar confectionery. headquartered in hershey, pa., the hershey company has operations throughout the world and more than 12,000 employees. with revenues of more than $5 billion, hershey offers such iconic brands as hershey’s, reese’s, hershey’s kisses, kit kat, twizzlers and ice breakers as well as the smooth, creamy indulgence of hershey’s bliss chocolates. hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as hershey’s special dark and hershey’s extra dark. in addition, artisan confections company, a wholly owned subsidiary of the hershey company, markets such premium chocolate offerings as scharffen berger and dagoba. for more than 100 years, the hershey company has been a leader in making a positive difference in the communities where we live, work and do business. the milton hershey school, established by the company’s founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. the school is administered by hershey trust company, hershey’s largest shareholder, making the students of milton hershey school direct beneficiaries of hershey’s success. please visit us at www.hersheys.com. about “green lantern” bringing the enduringly popular superhero to the big screen for the first time, “green lantern” stars ryan reynolds in the title role, under the direction of martin campbell. campbell directed the film from a screenplay by greg berlanti & michael green & marc guggenheim and michael goldenberg, story by greg berlanti & michael green & marc guggenheim, based upon characters appearing in comic books published by dc comics. the film also stars blake lively, peter sarsgaard, mark strong, jay o. sanders, temuera morrison, taika waititi, jon tenney, angela bassett and tim robbins, with the voice talents of geoffrey rush and michael clarke duncan. the film was produced by donald de line and greg berlanti. herbert w. gains and andrew haas served as executive producers, with geoff johns and lucienne papon co-producing.
